01
Discovery
& Vision
We uncover what matters most, shape the creative direction and build a clear framework for your celebration.
Weddings & celebrations
Celebrations
with a point
of view.
Thoughtfully planned. Beautifully designed. Unmistakably yours.
Plan your celebration
A celebration should feel like you — not a template. We combine thoughtful planning with an editorial eye to create experiences that are personal, polished and full of life.
Based in Frankfurt · Celebrating everywhere
What we do
From first idea to final toast.
One calm, creative partner across concept, design, planning and the guest experience.
Discovery
02
Design
& Curation
From moodboards and colour worlds to stationery, signage and guest touchpoints — every detail speaks the same language.
03
Planning
& Coordination
Venue and vendor management, budgets, timelines and on-the-day coordination — handled with clarity and calm.
Meet the founder
Safia
Hermann Brown
I believe the most memorable celebrations are the ones that feel like you — intentionally designed, deeply personal and effortlessly beautiful. My background in PR, marketing, design and events allows me to bring both creative vision and strategic calm to every project.
Parsons Paris & New York · Master in Fashion Communication, Milan
The details make the story
Personal, polished — never predictable.
From the atmosphere to the smallest guest touchpoint, every decision is connected to the bigger picture.
Our signature
The Wedding
Brand Book
Your celebration, translated into one clear creative world.
Vision, palette, references, guest journey, vendor overview, timeline and key details — all brought together in a beautiful working document that keeps every decision aligned.
Let’s create something beautiful
Tell me
your story.
Planning a wedding or special celebration? Share the first details and I’ll come back to you personally.
hello.thisthingcalledlove@gmail.com